Plastic Strategy of Fashion Brands

Some fashion brands are making a sustainability effort with regard to plastics. 

8 million tons of plastic are dumped into our oceans each year and we use 1 million plastic bags per minute. Of those 8 million tons, 236,000 tons are micro-plastics. Recycled plastics usually ends up in the textile industry and Polyester, acrylic and nylon make up about 60% of our clothes.

Each time we wash clothes, micro-plastics fibres come off of them and make their way to the sewage system and into the ocean.


Plastic Strategy Options for Fashion Brands:


developing and using biodegradable fibres that can biodegrade fast;

stop using virgin plastics (virgin plastic-free clothes), only using recycled plastics.

using ocean plastics (plastic waste collected from the oceans);

using bio-based plastic.

Read more