Whether it’s the influence of the media, or public demonstrations against climate change, the impact of plastic on the environment has captured the attention of consumers worldwide. How much do shoppers really care? Are their criticisms and wishes reflected in their own purchase behaviour? Which regions, countries and demographics are most engaged with reducing their plastic consumption? Where does the opportunity lie for retailers and manufacturers?
The fast-moving consumer goods (FMCG) industry is facing its own battle with plastic, and public outcry has led to a response from some of the most prominent brands around the world. Supermarket chains have done away with single-use plastic bags, while many manufacturers have taken steps to reduce or remove plastic packaging at the point of sale or in their supply chain.
The research found that nearly half (48%) of all consumers worldwide expect manufacturers to take the lead, saying they have the most responsibility to act on these issues. And making changes to account for this is clearly a matter of ‘when’, rather than ‘if’, for all businesses.